About applitools

We built the testing tool we couldn't find

Applitools started with a problem two software developers couldn't solve any other way: a full manual regression pass across browsers, operating systems, screen sizes, and languages took days, even with solid unit and functional test coverage. Every existing tool checked whether the app worked. None of them checked whether it looked right. So the founders built one that did.

That tool became Visual AI. Since 2015, it's grown into a platform that gives engineering teams a result they can trust every time they ship: pass means the release is safe, fail means something real broke.

  • MCP server
  • Autonomous test generation
  • Embedded interactive browser
  • NLP-based test authoring
  • Codeless API testing

Our mission: Revolutionizing software testing with AI

With the power of AI we provide intelligent, cutting-edge testing solutions, revolutionizing the way all applications are developed, tested and delivered.

Our vision: Leading the future of autonomous testing

We’re the leader in pioneering an AI-powered autonomous testing platform designed for the future – effortlessly accessible to all and delivering unparalleled business value for our customers worldwide.
core values

Applitools is committed to driving innovation and customer success

1

Better together

We believe in the incredible power of collaboration. We build a strong foundation of trust through transparency, candor & mutual respect.

We listen attentively and always “close the loop”. We optimize for the greater good, proactively offer help, and look to tap into other’s strengths.

2

Create the impossible

Imagination requires action to create meaningful impact. We recognize that relentlessly pursuing innovation will propel our long term success.

We deliver value to ourselves and to our customers by challenging the status quo, constantly seeking new ideas, and taking creative bets.

3

Take ownership

Passion and self-direction are a must. We empower our people, treat them as true professionals, and hold them accountable for results.

We set high standards for ourselves. We act decisively, execute with speed, deliver quality work, and own the outcomes – good or bad.

4

Empower customer success

Seeing the world through customers’ eyes involves gathering feedback, showing up consistently, conducting customer surveys, analyzing customer behaviors, and actively listening to customer concerns.

This customer-centric approach helps businesses align their strategies with the needs of their customers, leading to more successful and customer-focused products and services.

5

Focus on what matters

We do the things that move the needle the most. We constantly align the resources needed with the magnitude of impact it would create.

We give high priority to our customers’ needs. We prioritize our work, refuse distractions, and stay committed to our priorities.

©2026 Applitools